Global Buttock Augmentation Market Size, Share, Growth & Trends Analysis Report By End User (Hospitals, Ambulatory Surgical Centers (ASCs), Specialty Clinics) By Application (Age, Gender, Socioeconomic Status) And Regional Outlook, Growth Potential & Forecast 2024 – 2030


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Scope of Buttock Augmentation Market

Plastic or aesthetic surgery is increasingly becoming the new normal in several countries around the world, and buttock augmentation is no exception. The increased demand for buttock augmentation treatments comes from the wish to have an hourglass figure, celebrity influence and social media. While early surgeries were mostly dependent on implants, they were not only risky but the outcome looked very artificial. Now, after decades of improvements in surgical techniques and technology, buttock augmentation surgeries are more effective and much safer than ever before. For instance, fat grafting procedures are some of the latest methods to have become popular and also help in providing a much more genuine appearance than synthetic implants. An increase in disposable money has made cosmetic treatments like buttock augmentation more accessible to a larger number of people, especially in emerging economies. People are eager to spend money on improving their physical appearance as they get wealthier.

In terms of revenue, the global buttock augmentation market was valued at USD 1.84 Billion in 2023, and is projected to reach USD 7.62 Billion by 2030 registering a CAGR of 22.50% from 2023 to 2030. The research looks at the market in terms of revenue in all of the key regions, which have been divided into countries.

Factors boosting the market for buttock augmentation include expanding aesthetic awareness among the population, high social media influence, rising disposable income, and technological improvement in the realm of aesthetics.

Impact of COVID – 19

Many nations imposed lockdowns and limitations on non-essential medical procedures during the pandemic’s peak in order to provide resources to COVID-19 patients and lower the danger of virus transmission. Consequently, there was a brief drop in market demand as elective cosmetic surgeries, such as buttock augmentation treatments, were cancelled or postponed. As the limits relaxed, some people continued to be reluctant to have elective surgeries because they were afraid they may get COVID-19 in a hospital. A decline in the number of patients seeking cosmetic procedures, such as buttock augmentation, was caused by economic uncertainty combined with infection fear.

The field of cosmetic surgery, which includes buttock augmentation, has proven to be resilient and adaptable in spite of the early setbacks. The desire for cosmetic operations can increase as immunization campaigns gain momentum and pandemic-related limitations loosen. Pent-up demand from people who put off treatments during the pandemic may also help fuel market expansion in the post-recovery phase.

The buttock augmentation industry, like all of cosmetic surgery, has proven to be resilient and adaptable in spite of the initial setbacks. There can be a rise in demand for cosmetic operations as immunization campaigns advance and pandemic-related limitations loosen. Furthermore, during the recovery period, market growth may be aided by pent-up demand from people who delayed treatments due to the pandemic.

Buttock Augmentation Market: Growth Drivers

  • Growing Aesthetic Awareness:

As a result of social media impact and celebrity culture, there is a growing societal emphasis on physical appearance and beauty standards, which is driving demand for aesthetic operations like buttock augmentation.

  • Technological Developments:

As surgical methods, supplies, and tools continue to evolve, more patients are drawn to buttock augmentation operations due to the increased safety, effectiveness, and results.

  • Growing Disposable Income:

More people can now afford cosmetic procedures like buttock augmentation thanks to the growing middle class and rising disposable incomes, particularly in emerging economies.

  • Medical Tourism:

Patients seeking buttock augmentation operations from all over the world are drawn to medical tourism destinations by favorable exchange rates, lower procedure prices, and easy access to top-notch medical facilities.

Buttock Augmentation Market: Restraints

  • Safety Concerns:

Surgical risks, such as infection, implant difficulties, and problems connected to anesthesia, may discourage some people from having a buttock augmentation.

  • Regulatory Obstacles:

Strict licensing laws and regulatory frameworks for cosmetic treatments in some areas may prevent market growth by raising the cost of compliance and limiting access to professionals with the necessary training.

  • Economic Recessions:

The demand for buttock augmentation treatments may be impacted by economic recessions and financial uncertainty, which can result in lower discretionary spending on elective cosmetic surgery.

  • Cultural and Social Stigma:

In conservative societies in particular, sociocultural norms and views around cosmetic surgery may pose obstacles to the acceptance and uptake of buttock augmentation procedures.

Buttock Augmentation Market: Opportunity Factors

  • Growing Demographic Base:

There are prospects for market expansion due to the growing acceptance of cosmetic treatments by males and the growing demand from a variety of demographic groups, such as baby boomers and millennials.

  • Emerging Markets:

Driven by shifting notions of attractiveness, urbanization, and rising incomes, untapped markets in emerging economies present a huge growth potential for buttock augmentation procedures.

  • Technological Innovation:

Continuous R&D projects to improve procedural safety, reduce downtime, and provide more realistic-looking outcomes support market expansion and distinction.

  • Patient Education and Awareness:

Increasing patient access to buttock augmentation procedures can help dispel stigma and disinformation by launching educational programs and raising public awareness of the procedure’s advantages, safety, and accessible options.

Buttock Augmentation Market: Challenges

  • Ethical Difficulties:

The commodification of beauty, patient autonomy, and body image ideals can all give rise to ethical difficulties and public discussions over cosmetic surgery in general, including buttock augmentation.

  • Postoperative Complications:

Although techniques have advanced, buttock augmentation procedures still entail inherent risks such as hematoma, infection, and asymmetry. Therefore, cautious patient selection, surgical skill, and postoperative care are necessary.

  • Healthcare Access Disparities:

The availability of buttock augmentation treatments may be restricted due to disparities in healthcare quality, pricing, and access, both within and between nations. This could exacerbate already existing healthcare inequities.

  • Erroneous Promotion and Irrational Expectations:

Erroneous promotion, impractical anticipations of results, and the romanticization of aesthetic surgeries in the press may result in patient discontent, legal concerns, and harm to the reputations of medical professionals and facilities.

Buttock Augmentation Market: Recent Developments

In an effort to improve results in terms of safety, longevity, and aesthetics, companies may have introduced novel buttock implant designs or materials. These developments might involve improvements to the textures, forms, and biocompatibility of implants.

In response to consumer desire for less intrusive choices, companies providing non-surgical buttock enhancement solutions—such as injectable fillers or non-invasive lifting procedures—may have increased the scope of their product offerings or released new formulations.

In order to improve patient consultations, treatment planning, and surgical outcomes, some companies have included cutting-edge technologies into their buttock augmentation treatments, such as virtual reality simulations or 3D imaging systems.

Buttock Augmentation Market: Key Outcomes of the Report

Due to the increased demand and quicker recuperation after surgery for procedures like fat grafting and butt lifts, the buttock implant procedure category had the highest revenue share.

Because fat grafting is a less complex operation that takes less time during surgery and has a greater success rate, it accounted for the greatest revenue share by implant type in 2020.

North America’s market held the largest revenue share in 2020 due to the region’s strong availability of aesthetic practitioners and high awareness of such procedures.

Over the course of the forecast period, the Asia Pacific market is expected to grow significantly due to advancements in technology and a rise in patients choosing to undergo surgeries to improve their aesthetic look.

List of Key Players in the Global Buttock Augmentation Market:

  • Allergan plc
  • Sientra, Inc.
  • Mentor Worldwide LLC (a subsidiary of Johnson & Johnson)
  • GC Aesthetics
  • Polytech Health & Aesthetics GmbH
  • Establishment Labs Holdings Inc.
  • Implantech Associates, Inc.
  • Groupe Sebbin SAS
  • HansBiomed Corp.
  • Cereplas
  • Stryker Corporation
  • Zimmer Biomet Holdings, Inc.
  • Laboratoires Arion
  • Medtronic plc
  • Anika Therapeutics, Inc.

Buttock Augmentation Market: Segmentation

By Demographic Segmentation

  • Age
  • Gender
  • Socioeconomic Status

Surgical Technique Segmentation

  • Implant-based Augmentation
  • Fat Grafting (Brazilian Butt Lift)
  • Combination Techniques 

By End User

  • Hospitals
  • Ambulatory Surgical Centers (ASCs)
  • Specialty Clinics

By Region

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America

Table of Content

1. Introduction
1.1. Market Definition
1.2. Market Scope
2. Research Methodology
2.1. Primary Research
2.2. Secondary Sources
2.3. Assumptions & Exclusions
3. Market Overview
3.1. Market Overview
3.2. Research Report Segmentation & Scope
3.3. Value Chain Analysis
3.4. Key Market Trend Analysis
3.4.1. Market Drivers
3.4.2. Market Restraint/Challenges
3.4.3. Market Opportunities
3.5. Porter’s Five Forces Analysis
3.6. Potential Venture Avenues
3.7. Market Share Analysis
3.8. Regulatory Framework
3.9. Marketing Strategy
3.10. Key Winning Strategy
3.11. Consumer Behavior Analysis
4. Product Overview
4.1. Introduction
4.2. Market Size & Forecast
4.2.1. Production Buttock Implants Fat Grafting (Brazilian Butt Lift) Thread Lift
5. Application Overview
5.1. Introduction
5.2. Market Size & Forecast, 2020 to 2029
5.2.1. Key Applications Cosmetic Enhancement Body Contouring Postpartum Reconstruction Correction of Congenital Defects
6. End Users Overview
6.1. Introduction
6.2. Market Size & Forecast, 2020 to 2029
6.2.1. Hospitals
6.2.2. Ambulatory Surgical Centers (ASCs)
6.2.3. Specialty Clinics
7. Regional Overview
7.1. Introduction
7.2. Market Size & Forecast
7.2.1. Americas North America U.S. Canada South America
7.2.2. Europe Western Europe Germany France U.K. Italy Spain Rest Of Western Europe Eastern Europe
7.2.3. Asia Pacific China Australia Japan India Republic of Korea Rest of Asia Pacific
7.2.4. The Middle East & Africa The Middle East UAE Saudi Arabia Kuwait Qatar Rest of the Middle East Africa
8. Manufacturer/ Vendor Profile
8.1. The following attributes will be considered while profiling key manufacturers in this industry:
8.1.1. Company Overview
8.1.2. Financial Synopsis
8.1.3. Recent Developments
8.1.4. R&D Investments (if any)
8.1.5. Strategy Overview (Analyst Perspective)
8.1.6. Product Portfolio
8.2. Companies Profiled
8.2.1. Allergan plc
8.2.2. Sientra, Inc.
8.2.3. Mentor Worldwide LLC (a subsidiary of Johnson & Johnson)
8.2.4. GC Aesthetics
8.2.5. Polytech Health & Aesthetics GmbH
8.2.6. Establishment Labs Holdings Inc.
8.2.7. Implantech Associates, Inc.
8.2.8. Groupe Sebbin SAS
8.2.9. HansBiomed Corp.
8.2.10. Cereplas
8.2.11. Stryker Corporation
8.2.12. Zimmer Biomet Holdings, Inc.
8.2.13. Laboratoires Arion
8.2.14. Medtronic plc
8.2.15. Anika Therapeutics, Inc.

Frequently Asked Questions (FAQ):

  • How is buttock augmentation performed?

    The procedure can be performed using one of two primary techniques: Implants: Silicone implants are surgically placed within the buttocks to add volume and enhance their shape. Fat grafting: Fat is harvested from other areas of the body through liposuction, processed, and then injected into the buttocks to augment their size and shape.
  • Who is a suitable candidate for buttock augmentation?

    Suitable candidates for buttock augmentation are typically individuals who are in good overall health, have realistic expectations about the outcomes of the procedure, and desire enhancement of their buttock contours. Candidates should also have sufficient fat reserves for fat grafting if that method is chosen.
  • What are the risks and complications associated with buttock augmentation?

    Like any surgical procedure, buttock augmentation carries risks, including infection, bleeding, asymmetry, implant displacement, and adverse reactions to anesthesia. Fat grafting procedures also carry the risk of fat embolism.
  • What is the recovery process like after buttock augmentation?

    Recovery time varies depending on the technique used and individual factors. Patients typically experience swelling, bruising, and discomfort following the procedure. They may need to avoid sitting or lying on their backs for a certain period and wear compression garments to support healing.

Buying Options

Original price was: $6,000.00.Current price is: $5,100.00.
Original price was: $5,000.00.Current price is: $4,500.00.
Original price was: $4,000.00.Current price is: $3,800.00.