Global Lead Retrieval Software Market Size, Share, Growth & Trends Analysis Report By Application (SMEs and Large Enterprises) By Functionality (Lead capture software and Advanced lead capture software) and Regional Outlook, Growth Potential & Forecast 2024 – 2030


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The Lead Retrieval Software Market was valued at USD 2.54 Billion in 2023 and is estimated to increase at a CAGR of 8.80% from 2023 to 2030, reaching USD 4.58 Billion by 2030.

Market Overview

Lead retrieval software is software used to capture leads and store data of potential customers. Lead retrieval software is a tool that businesses use to collect and manage lead information, particularly during events like trade shows, conferences, and exhibitions. This software usually utilizes barcode or QR code scanning to capture contact details and other relevant data from event attendees quickly.

The key purposes of the software that is identified as Lead Retrieval Software is capturing information about possible consumers and obtaining data. Includes real time analytics, managed follow ups as well as integration in CRM systems. These features assist businesses to locate potential candidates for development and conversion promptly. The necessity of transforming different industries into digital formats has boosted the market of software that will help to better capture leads, as well as to automate the follow-up processes accordingly. This is why even small and medium enterprises are now keen on investing heavily in such lead-generation tools so as to be able to compete effectively with others in this increasingly competitive market environment.

The COVID-19 pandemic has extensively impacted the lead retrieval software market. It has altered the concept surrounding holding events and conferences in the business world. A result of the lockdowns and their related travel limitations is that more-and-more events are now taking place both online and offline. This has led to a decline in the use and purchase of traditional solutions for lead retrieval from physical events. 

Lead Retrieval Software Market: Growth Drivers

  • Demand for capturing lead drives market growth

The market for lead retrieval software is expanding significantly globally. The need for advanced lead retrieval software with Big Data analytics capabilities is growing as more companies realize how valuable data-driven insights can be in improving sales and marketing campaigns.

  • Mobile Lead Retrieval Application:

The growing use of smartphones and tablets is driving the demand for mobile lead retrieval applications. It allows for on-the-spot lead capture and qualification at events.

Global Lead Retrieval Software Market: Restraining Factors

  • High Initial Investment:

The large financial costs required for developing and implementing Lead Retrieval Software solutions, especially for extensive projects, create considerable challenges for market growth.

  • Quality of data may create issue:

Inaccurate and incomplete data collected during events may lead to wastage of resources and also hampers on marketing activities that are carried out.

  • Lack of Awareness:

Lead Retrieval Software solutions insufficiently promoted to consumers and businesses, or not widely supported by policymakers, may hinder market growth due to stakeholders’ risk awareness of these technologies and the reluctance to invest.

Global Lead Retrieval Software Market:  Opportunity Factors

  • The Rise of Virtual Events:

Lead capture systems can be fully integrated with virtual event platforms to enable lead generation even in online contexts. 

  • Market Expansion: 

Lead retrieval software is extending beyond its traditional user base in sales and marketing.

Global Lead Retrieval Software Market: Challenges

  • Quality of leads may be a challenging factor:

Ensuring the accuracy and relevance of leads captured through the software is crucial. Low-quality leads can significantly reduce the software’s value and effectiveness. 

Global Lead Retrieval Software Market: Segmentation

Based On Application: The market is segmented into SMEs and large Enterprises. Among these, large enterprises dominate major revenue contributors.  

Based On Functionality: The market is divided into Lead capture software and advanced lead capture software. 

Based On Region: Based on Region, the market is segmented into five key geographical regions namely – North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Global Lead Retrieval Software Market: Regional Insights

  • North America

The Lead Retrieval Software Market in North America is experiencing strong growth due to the increasing demand for digital solutions, cloud-based solutions, and data security and privacy. Many companies are investing in software to improve the sales process and for easy accessibility. The software makes it easy to track and improve customer data.

  • Europe

The European market is also being propelled by the growing uptake of cloud-based solutions. This is because of the affordability and potential for expansion that is delivered by using cloud-based solutions. Other factors that have been significantly contributing to the growth of the market are the rise of the on-the-go solutions demand. Growth of Lead Capture Software Market is owing to the growing need for web-based applications that help to store and organize customer information and follow up on leads.

  • Asia Pacific

CRM software vendors are experiencing increase in popularity. Contributing significantly to this were the reduced prices of smart phones and mobile data; the number of people using the internet has increased tremendously. The demand for digital marketing programs and services continues to expand as there is an escalating number of digital marketing campaigns and the necessity for digital solutions particularly from new companies, SME’s, and individual business owners.

Global Lead Retrieval Software Market: Competitive Analysis

Agile CRM Inc., Bitrix Inc., Eventbrite, Hub Spot, Insightly, Lead Liaison, Marketo, Pipedrive, Salesforce, Zoho Corporation, and Others.

Global Lead Retrieval Software Market: Recent Developments

  • Salesforce: April 25, 2024 – Salesforce announced the general availability of Einstein Copilot, the conversational AI assistant for CRM, along with new capabilities designed to enhance seller productivity and scale adoption of generative AI.
  • Agile CRM: May 04, 2017 – Agile CRM, an all-in-one CRM service offering integrated sales enablement and marketing automation, has announced the launch of its integration with Ring Central, Inc., a prominent provider of enterprise cloud communications and collaboration solutions.

Table of Content

1. Introduction
1.1. Market Definition
1.2. Market Scope
2. Research Methodology
2.1. Primary Research
2.2. Secondary Sources
2.3. Assumptions & Exclusions
3. Market Overview
3.1. Market Overview
3.2. Research Report Segmentation & Scope
3.3. Value Chain Analysis
3.4. Key Market Trend Analysis
3.4.1. Market Drivers
3.4.2. Market Restraint/Challenges
3.4.3. Market Opportunities
3.5. Porter’s Five Forces Analysis
3.6. Potential Venture Avenues
3.7. Market Share Analysis, 2016
3.8. Regulatory Framework
3.9. Marketing Strategy
3.10. Key Winning Strategy
3.11. Consumer Behavior Analysis
4. Application Overview
4.1. Introduction
4.2. Market Size & Forecast, 2020 to 2029
4.2.1. SMEs
4.2.2. Large Enterprises
5. Functionality Overview
5.1. Introduction
5.2. Market Size & Forecast, 2020 to 2029
5.2.1. SMEs
5.2.2. Large Enterprises
6. Regional Overview
6.1. Introduction
6.2. Market Size & Forecast
6.2.1. Americas North America U.S. Canada South America
6.2.2. Europe Western Europe Germany France U.K. Italy Spain Rest Of Western Europe Eastern Europe
6.2.3. Asia Pacific China Australia Japan India Republic of Korea Rest of Asia Pacific
6.2.4. The Middle East & Africa The Middle East UAE Saudi Arabia Kuwait Qatar Rest of the Middle East Africa
7. Manufacturer/ Vendor Profile
7.1. The following attributes will be considered while profiling key manufacturers in this industry:
7.1.1. Company Overview
7.1.2. Financial Synopsis
7.1.3. Recent Developments
7.1.4. R&D Investments (if any)
7.1.5. Strategy Overview (Analyst Perspective)
7.1.6. Product Portfolio
7.2. Companies Profiled
7.2.1. Agile CRM Inc.
7.2.2. Bitrix Inc.
7.2.3. Eventbrite
7.2.4. Hub Spot
7.2.5. Insightly
7.2.6. Lead Liaison
7.2.7. Marketo
7.2.8. Pipedrive
7.2.9. Salesforce
7.2.10. Zoho Corporation

Frequently Asked Questions (FAQ):

  • Which is the leading segment in the Global Lead Retrieval Software Market?

    Among functionality, The Lead Capture Software segment is the leading type segment in the global market.
  • What are the key factors driving the Global Lead Retrieval Software Market?

    Increased Need for Efficient Lead Generation and Integration with CRM Systems are the major factors driving the market growth.
  • Which region will contribute notably towards the Global Lead Retrieval Software Market?

    North America region to contribute the major share towards the market growth.
  • What are the key players in the Global Lead Retrieval Software Market?

    Agile CRM Inc., Bitrix Inc., Eventbrite, Hub Spot, Insightly, Lead Liaison, Marketo, Pipedrive, Salesforce, Zoho Corporation, and Others.

Buying Options

Original price was: $6,000.00.Current price is: $5,100.00.
Original price was: $5,000.00.Current price is: $4,500.00.
Original price was: $4,000.00.Current price is: $3,800.00.