Global Oral Care Market Size, Share, Growth & Trends Analysis Report By Application (Household, Commercial) By Product Type (Toothpaste, Mouthwash, Toothbrush, Gels, and Others) and Regional Outlook, Growth Potential & Forecast 2024 – 2030


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The Oral Care Market was valued at USD 50.46 billion in 2023 and is estimated to increase at a CAGR of 3.4% from 2023 to 2030, reaching USD 63.77 billion by 2030.

Market Overview

Oral care is the process of keeping your teeth, gums, mouth, and tongue clean. The importance of oral healthcare is that it helps to prevent rising of cavities, caries, and all kinds of dental diseases. Other hygienic habits such as brushing teeth every meal and the practice of going to the dentist to have the teeth cleanings are important/essential in ensuring good oral hygiene. Brushing is not alone because flossing is also a primary concern for killing the bacteria that infest the teeth. This is because a tooth brush cannot pass through the dentition and reach the area between the teeth for cleaning; this is only achieved by a tooth pick. Brushing your teeth and flossing your teeth after meals are considered as the most important measures that should be taken to avoid the development of such diseases as tooth decay, gingivitis or periodontal disease, and halitosis (bad breath) caused by the plaques in the mouth.

Oral hygiene is important not only to prevent diseases like tooth decay or gingivitis but also to eliminate bad breath. In this way the role of oral care in overall health is getting more attention especially in terms of preventing serious chronic diseases like cardiovascular disease that is the number one cause of death globally and diabetes. Oral care products, like toothpaste and toothpaste rinses; also oral hygienists services for dental flosses & the specialty treatments are on the rise. Frequent brushing of the teeth and the use of mouth washes and flosses are some factors that help in defeating halitosis and ensuring that no odour producing bacteria accumulates in the oral cavity.

The Impact of COVID-19 on consumer behaviour in oral care

Dentists may be more or less in demand depending on treatment possibilities during various lockdowns as well as customers’ movement limitations and may reflect changed demands for oral care products. Many dental establishments around the globe were closed or ran with limited capacity for non-emergent procedures during the COVID-19 pandemic. This resulted in the decline in regular dental appointments and elective procedures causing a decrease in demand for dentistry services and oral care products.

Global Oral Care Market: Growth Drivers

  • Technological Advancements:

Inventions in the area of oral care, for instance electronic toothbrushes, water flossers and other smart oral devices interest consumers as well particularly due to their practical use and time efficiency.

  • Increasing Awareness of Oral Health:

Rising understanding of the oral care and its role to overall health will lead to higher demand for oral care products and services.

Global Oral Care Market: Restraining Factors

  • High Cost of Advanced Products:

Electric toothbrushes and other technologically advanced oral care products can be expensive, limiting accessibility for some consumers.

  • Lack of Awareness in Developing Regions:

Lack of awareness on the need to maintain proper oral hygiene and practice preventive care may further affect market opportunity potentials in developing countries.

Global Oral Care Market:  Opportunity Factors

  • The use of smart brushes increases

Use of electric toothbrushes is on the rise; this shows an improvement in the technological areas of oral care at home The use of electric toothbrushes compared with the traditional types of brushing is much more developed and could contain different innovative technologies, for example oscillating-rotating toothbrush heads or sonic vibrations for cleaning teeth and gums. This trend illustrates an attempt to use IT to improve efficiency and/or effectiveness of the procedures applied to oral hygiene.

  • Innovations in Product Formulations:

The ongoing dynamics of products that are manufactured using organic ingredients that are also biodegradable with part of them being available in natural and eco-brands may also be useful in addressing the need of those who are increasingly becoming concerned about environment-friendly products in the future.

Global Oral Care Market: Challenges

  • Consumer Education and Awareness:

Several awareness campaigns have been conducted in order to educate people on the need to keep their teeth clean, the importance of flossing and brushing as well as the need to visit the dentist regularly but there is still a large number of people that are not aware of such things. Richardson and Wallace identified that educating consumers and overcoming misconceptions about oral health were difficult.

Global Oral Care Market: Segmentation

Based On Application: The market is segmented into household and commercial. The household segment holds the largest oral care market share. The household segment thrives due to the global adoption of oral care practices, spurred by heightened awareness of oral health. Consumers emphasize personal use of oral care products to maintain clean teeth, fresh breath, and healthy gums, resulting in increased demand.

Based On Product Type: The market is divided into toothpaste, mouthwash, toothbrush, gels and others. The toothbrush category dominated the market in terms of revenue. It is an important instrument for removing plaque, strengthening gums, and maintaining general dental health. With regular replacement cycles and technological developments, the toothbrush category continues to produce considerable revenue in the oral care industry.

Based On Region: Based on Region, the market is segmented into five key geographical regions namely – North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Global Oral Care Market: Regional Insights

Asia Pacific continues to lead with the highest CAGR in the oral care industry in the forecast period to 2022. Increasing disposable income and standard of living of people in the Asia pacific regions acts as a boosting factor to the consumption of oral care products. Nigeria and the concerned continent are at present experiencing increasing focus on preventive medicine and there continues to be tremendous awareness that dental health is an important part of overall heath. The aging population is at a high risk of high-end dental disease prevalence in the Asia Pacific. This translates to a constant demand of products and services for oral care as discussed. Oral care is also one of the largest markets in Europe.

The European countries and other diversified locations such as the UK and Switzerland with their advanced healthcare facilities and high benchmarks regarding dental care present a wide array of areas for nomads to learn languages and cultures. The European market has many factors that work in its favour, including increasing awareness among consumers, development of mouth care products, and growth of the preventive approach dental practice.

Due to the high profit performance in the emerging countries of Latin America, Brazil; Mexico, and Argentina will be the main drivers of the growth of the oral care products market in the next few years. The market in this area is powered by the upper-class formation, the growth of urban population as well as social awareness of the significance of good oral care. So giving a rail operator information system defining the distance between stations and assisting or helping the passengers to choose the preferred route and providing a consumer preference of different prices thus means that the operator could be in a position to offer services that are of different consumer preferences to the operator at varying service costs.

Global Oral Care Market: Competitive Analysis

3M Company, Church & Dwight Co., Inc. Colgate-Palmolive Company, Dabur India Ltd, GC Corporation, GlaxoSmithKline plc, Ivoclar Vivadent AG, Johnson & Johnson, Kao Corporation, Koninklijke Philips N.V, Lion Corporation, Procter & Gamble Company, The Himalaya Drug Company, Ultradent Products, Unilever.

Global Oral Care Market: Recent Developments

  • Johnson & Johnson: May 8, 2024 – Biosense Webster, Inc., a global leader in cardiac arrhythmia therapy and a division of Johnson & Johnson MedTech, today announced the release of CARTO 3 technology Version 8, the most recent version of the company’s premier three-dimensional (3D) heart mapping technology used in cardiac ablation operations.

Table of Content

1. Introduction
1.1. Market Definition
1.2. Market Scope
2. Research Methodology
2.1. Primary Research
2.2. Secondary Sources
2.3. Assumptions & Exclusions
3. Market Overview
3.1. Market Overview
3.2. Research Report Segmentation & Scope
3.3. Value Chain Analysis
3.4. Key Market Trend Analysis
3.4.1. Market Drivers
3.4.2. Market Restraint/Challenges
3.4.3. Market Opportunities
3.5. Porter’s Five Forces Analysis
3.6. Potential Venture Avenues
3.7. Market Share Analysis, 2016
3.8. Regulatory Framework
3.9. Marketing Strategy
3.10. Key Winning Strategy
3.11. Consumer Behavior Analysis
4. Application Overview
4.1. Introduction
4.2. Market Size & Forecast, 2020 to 2029
4.2.1. Household
4.2.2. Commercial
5. Product Overview
5.1. Introduction
5.2. Market Size & Forecast, 2020 to 2029
5.2.1. Toothpaste
5.2.2. Mouthwash
5.2.3. Toothbrush
5.2.4. Gels
5.2.5. Others
6. Regional Overview
6.1. Introduction
6.2. Market Size & Forecast
6.2.1. Americas North America U.S. Canada South America
6.2.2. Europe Western Europe Germany France U.K. Italy Spain Rest Of Western Europe Eastern Europe
6.2.3. Asia Pacific China Australia Japan India Republic of Korea Rest of Asia Pacific
6.2.4. The Middle East & Africa The Middle East UAE Saudi Arabia Kuwait Qatar Rest of the Middle East Africa
7. Manufacturer/ Vendor Profile
7.1. The following attributes will be considered while profiling key manufacturers in this industry:
7.1.1. Company Overview
7.1.2. Financial Synopsis
7.1.3. Recent Developments
7.1.4. R&D Investments (if any)
7.1.5. Strategy Overview (Analyst Perspective)
7.1.6. Product Portfolio
7.2. Companies Profiled
7.2.1. 3M Company
7.2.2. Church & Dwight Co., Inc.
7.2.3. Colgate-Palmolive Company
7.2.4. Dabur India Ltd.
7.2.5. GC Corporation
7.2.6. GlaxoSmithKline plc
7.2.7. Ivoclar Vivadent AG
7.2.8. Johnson & Johnson
7.2.9. Kao Corporation.
7.2.10. Koninklijke Philips N.V.
7.2.11. Lion Corporation
7.2.12. Procter & Gamble Company
7.2.13. The Himalaya Drug Company
7.2.14. Ultradent Products, Inc.
7.2.15. Unilever

Frequently Asked Questions (FAQ):

  • Which is the leading segment in the Global Oral Care Market?

    Among Applications, The household segment is the leading type segment in the global market.
  • What are the key factors driving the Global Oral Care Market?

    Urbanization and changing lifestyles, Innovations in oral care technology, and Growing awareness about the importance of oral hygiene are the major factors driving the market growth.
  • Which region will contribute notably towards the Global Oral Care Market?

    Asia Pacific region to contribute the major share towards the market growth.
  • What are the key players in the Global Oral Care Market?

    3M Company, Church & Dwight Co., Inc. Colgate-Palmolive Company, Dabur India Ltd, GC Corporation, GlaxoSmithKline plc, Ivoclar Vivadent AG, Johnson & Johnson, Kao Corporation, Koninklijke Philips N.V, Lion Corporation, Procter & Gamble Company, The Himalaya Drug Company, Ultradent Products, Unilever.

Buying Options

Original price was: $6,000.00.Current price is: $5,100.00.
Original price was: $5,000.00.Current price is: $4,500.00.
Original price was: $4,000.00.Current price is: $3,500.00.