(Source-www.financialexpress.com)
In a strategic move to overshadow its competitor, OnePlus takes aim at Samsung‘s highly anticipated Unpacked event. This bold marketing maneuver has stirred interest and speculation within the tech community. OnePlus’s approach to the hype cycle involves revealing glimpses of its new products well ahead of its official announcement, a tactic that seems to be paying off in terms of generating buzz.
OnePlus Takes Aim at Samsung with the New OnePlus Watch 2R: The Smartwatch on the Horizon
Central to OnePlus’s latest tease is the Watch 2R, an upcoming smartwatch set for a full reveal on July 16. The early images released by OnePlus suggest that the Watch 2R will share similarities with a model previously announced for the Chinese market in June. This new watch is not a complete overhaul of the OnePlus Watch 2, which was only released in February for Western audiences. Instead, it appears to be a mid-cycle refresh with a few notable changes.
One of the most apparent changes is the design. The Watch 2R ditches the unusual lopsided casing of the Watch 2 in favor of a more conventional round casing. Additionally, the Watch 2R is expected to be slightly more affordable, targeting a price point below the $299 of the OnePlus Watch 2. This cost reduction is partly achieved by using an aluminum casing instead of stainless steel and potentially foregoing the Sapphire crystal screen protection featured in the Watch 2.
Another key difference is the support for an eSIM, a feature included in the Chinese version of the watch. However, it remains unclear if this functionality will be available in the Watch 2R. The “R” branding used by OnePlus typically denotes more affordable models, such as the OnePlus 12R, which offers a significant price reduction compared to the standard OnePlus 12.
Anticipation Builds for July 16 Launch Event
OnePlus takes aim at Samsung is set to unveil the Watch 2R on July 16 at a launch event in Milan, where they will also introduce the Nord 3 phone, the Pad 2 tablet, and the Nord Buds 3 Pro earphones. The OnePlus Watch 2R is expected to retain key features from the Watch 2, including 32GB of storage, the Qualcomm Snapdragon W5 Gen 1 chipset, 100-hour battery life, and dual-frequency GPS.
While OnePlus’s tactic of releasing a mid-generation refresh may pose a risk due to potential price erosion over time, the company remains confident in its strategy. The upcoming launch event promises to showcase OnePlus’s continued innovation and commitment to offering competitive, high-quality products in the tech market.
With the Watch 2R poised to compete against the latest offerings from Samsung, the stage is set for an exciting showdown in the smartwatch arena. As the tech community eagerly awaits further details, OnePlus’s strategic tease has certainly succeeded in capturing attention and building anticipation for what’s to come, as OnePlus takes aim at Samsung.
